Case study
Briefed
A news brand that reads at a glance, on every screen.
Services Brand Strategy · Identity & Design
The Challenge
Briefed sends a two-minute news summary every morning. Readers loved the writing but could not tell it apart from a dozen other newsletters in their inbox.
The Idea
Headlines are the product, so the brand is built from headline bars. A red square works as the full stop: the moment the story is done.
One rule everywhere: if it cannot be read in a glance, it goes.
The Work
A logo, a type system and a set of moving headline bars for the website, the app and social media.
The Result
- 3x
- more enquiries from advertisers
- +42%
- newsletter sign-ups in three months
- 2 min
- to read, as promised
People now recognise our morning email before they read the subject line.
Credits
- Brand strategy : Arqist
- Identity & design : Arqist
- Motion : Arqist Studio